As I watch Saturday night football, I am intrigued by this analysis. Introducing Athletica.
For decades, demographic studies have indicated the steady decline of religion in America, but new measures suggest that, on the contrary, at least one religion in America is alive and well, thriving in every community, and claiming devoted adherents in nearly every household.
This new religious revival has remained under the radar in large part because its adherents do not claim any religious attachment to this social institution, but by every measure of behaviors typically associated with religion, it is deceitful to label it as anything less. Although it shies away from adopting an overarching organization or name for itself, for the purposes of this study, it will be considered under the name Athletica.
Ok, this may not be what you wanted to hear, not I when I clicked.
Forget One Service For Week. We Have Daily Meetings. Whereas in traditional American Christianity followers would regularly meet together once or twice a week (a timetable most now find unduly onerous), members of Athletica gather four, five, six, or even seven days a week.
Are you getting a sense for what Athletica is and what it has done to families inside America?
Unquestionably, the ongoing success of Athletica is rooted in its centrality to the lives of its devotees. As Christianity fades in the West, dying from a desire to be like everything else except itself, Athletica has risen to the ascendance as the self-assured, pervasive cultural influence. Where the Judeo-Christian world has laid down its mantle, Athletica has picked it up, unwittingly following the directives of the Hebrew Bible to teach tenets of the faith to their children, “Talking of them when you are sitting in your house, and when you are walking by the way, and when you lie down, and when you rise.”
This depth of enculturation is most certainly the key to the trenchant, growing success of Athletica, which—by all reasonable evidence—has already replaced its rival religions in most American homes.
Read how Athletica developed here.